Let me tell you something Iāve learned the hard way.
Success isnāt always about doing more. Sometimes, itās about doing lessāon purpose. The most successful people Iāve met, interviewed, or learned from all seem to have one trait in common: ruthless clarity about how they spend their time.
A year ago, I took a long, honest look at how I was spending mine. I had decent resultsāmy business was growing, my days were packedābut I constantly felt like I was spinning my wheels.
So I started cutting out the things that drained my mental energy and gave nothing back.
I stopped doing these five things, and my productivity didnāt just improveāit doubled.
1. Trying to please everyone
This one sounds noble. But in reality, it was killing my focus.
I used to say āyesā too often. Yes to meetings that didnāt matter. Yes to people-pleasing tasks. Yes to keeping peace, even when I disagreed.
The problem? Every āyesā to something unimportant was a ānoā to my real priorities.
Successful people donāt try to be liked by everyoneāthey try to be respected by the right people. They know that saying ānoā is not rudeāitās strategic.
What I did instead:
I started asking myself one question before agreeing to anything: Will this move the needle for me or my business?
If the answer wasnāt a firm yes, I politely declined or delegated.
Result? I reclaimed hours each week and had more energy to pour into meaningful work.
2. Waiting for motivation
I used to wait for a sparkāsome magical burst of energy or inspiration to get started on hard tasks.
It rarely came.
What I didnāt realize then is that motivation is the result of action, not the cause. You donāt wait to feel readyāyou start, and the readiness shows up halfway through.
Successful people donāt rely on motivation. They rely on systems, habits, and momentum.
What I did instead:
I created a simple rule: āStart with just 5 minutes.ā
No matter how tired or distracted I felt, Iād commit to working on a task for just five minutes. That was enough to overcome inertia. Most days, those five minutes turned into 50.
I also started using time blocks and the Pomodoro technique (25 minutes on, 5 minutes off) to force structure into my day. My output skyrocketedāwithout needing willpower to sustain it.
3. Overthinking minor decisions
I used to get stuck in the weedsāagonizing over which productivity app to use, what time to run, which headline variation to publish.
It felt like I was working. But I wasnāt.
Successful people donāt waste time on decisions with low consequences. They automate, delegate, or just decide and move on.
Jeff Bezos calls these āType 2 decisionsāāeasily reversible, low-impact. And he recommends making them quickly.
What I did instead:
I started applying a mental filter I call āworth the wattage?ā
If a decision wouldnāt matter in a month, I gave myself 60 seconds to decideāmax.
I also created personal templates for repeatable decisions. What I eat for lunch. How I structure my workout. My writing process.
By reducing decision fatigue, I had more mental clarity for the things that actually matterālike strategy, creative work, and leadership.
4. Consuming more than I create
Podcasts. Newsletters. YouTube videos. Industry blogs.
I told myself I was āresearchingā or āstaying informed.ā
Related Stories from Jeanette Brown
- The Tuesday morning that changed Susanās retirement
- She thought retirement would feel like peaceābut instead, it feels like being handed a life she doesnāt know how to live
- People who’ve truly retired, not just stopped working, usually describe the same experience ā a quiet grief followed by a surprising curiosity about who they are when nobody is measuring
In reality, I was distracting myself from real work. I became what I call a āproductive procrastinatorāābusy but not actually moving the needle.
Successful people donāt passively consumeāthey actively create. They use what they learn immediately or discard it.
What I did instead:
I created a rule: āNo input without output.ā
If I read an article, Iād jot down one takeaway and how I could apply it that week. If I watched a YouTube video, I had to take action based on itāno exceptions.
I also limited consumption windows: 30 minutes max in the morning, 30 minutes in the evening. Everything else? Creation time.
When I flipped the ratioāfrom 80% consumption to 80% creationāI saw a tangible uptick in my output, revenue, and sense of progress.
5. Multitasking (a.k.a. attention switching)
For years, I prided myself on being a multitasker. Iād answer emails while listening to podcasts. Draft articles while checking analytics. Have meetings with Slack open on the side.
Sound familiar?
Hereās the problem: multitasking isnāt efficientāitās expensive. It shreds your focus and drains cognitive energy.
According to research from the American Psychological Association, switching between tasks can reduce productivity by up to 40%. It also increases stress and the likelihood of errors.
What I did instead:
I embraced monotasking.
Each task got its own block. Phone on airplane mode. No tabs open except the one I needed. Notifications off.
I even started using a āfocus playlistā to cue my brain into deep work. And for the first time, I entered flow states during work consistentlyāwhere time disappears and output soars.
One hour of deep, uninterrupted work began delivering more results than three hours of multitasked chaos.
Final thoughts: Productivity is about subtraction, not just addition
When I stopped wasting time on these five things, I didnāt feel like I had more time.
I felt like I had better time.
Time that was clear, purposeful, energized. The kind of time where you can think, create, build, and grow.
If you feel like your productivity is stuckāeven though youāre working hardāitās not about grinding more hours. Itās about letting go of the distractions that donāt serve you.
Ask yourself:
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What am I doing to look busy rather than be effective?
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Where am I chasing dopamine instead of results?
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Which activities drain me without giving anything back?
Then cut ruthlessly.
Because successful people arenāt just good at doing. Theyāre exceptional at not doing.
And thatās what sets them apart.
Quick Recap: The 5 things I stopped doing that doubled my productivity
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Trying to please everyone ā I started saying no more often.
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Waiting for motivation ā I built systems and momentum instead.
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Overthinking minor decisions ā I used templates and quick filters.
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Consuming more than I create ā I flipped the ratio to favor output.
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Multitasking ā I shifted to monotasking and deep work blocks.
Give it a try.
Your time is too valuable to waste on things that donāt matter.
Related Stories from Jeanette Brown
- The Tuesday morning that changed Susanās retirement
- She thought retirement would feel like peaceābut instead, it feels like being handed a life she doesnāt know how to live
- People who’ve truly retired, not just stopped working, usually describe the same experience ā a quiet grief followed by a surprising curiosity about who they are when nobody is measuring
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